TASKS

LaDoubleJ was a dream project for me as a Digital Art Director at Frank-Studio.

We set out to create an experience that reflected the vibrant, maximalist vision of LaDoubleJ’s founder—bold, flamboyant, and full of life. I had the pleasure of helping shape the brand’s image, crafting onsite content, social media campaigns and eye-catching packaging. 

The result? 

"LaDoubleJ.com launches with flying colors" - Harper's bazaar 

"This might be the best vintage shopping site ever" - The Cut

SKILLS

□ Branding
□ Art direction
□ Marketing
□ Content production 
□ Graphic design 
□ Team mgmt.
□ Social media strategy

MILAN GUIDE

How might we enable a uniquely on-brand experience to help users discover our favorite city during fashion week and beyond? 
Meet The Milan Guide, an experience revealing the city’s hidden gems, creative talent, and culinary delights. The UI we designed was a true reflection of the brand’s DNA, packed with bold typography, vibrant colors, and playful illustrations. 

UX GUIDELINES

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