TASKS
As Experience Designer, I was responsible for crafting cross-functional experiences that delighted our users and boosted adidas.com’s commercial success.
Working across multiple product teams, I managed the entire product pipeline: from trend analysis to ideation, prototyping, testing, and rollout. I also completed the Adidas management development program and dedicated 20% of my time to coaching and mentoring, both within and outside the company.
What follows is a showcase of my work on immersive experiences and listing pages driven by dynamic content. What you won't see here is the behind-the-scenes, the days spent building relationships between global and local markets, improving team workflows, and refining countless design systems.
SKILLS
â–¡ UX / UI â–¡ Experience design â–¡ Design systems â–¡ Advanced prototyping â–¡ Copywriting
â–¡ Agile SCRUM â–¡ Stakeholder mgmt. â–¡ Mentoring
EXECUTIVE SUMMARY
► Led way-finding experience for adidas.com - $4B+ revenue - driving a 3% RPV increase and generating €18M additional yearly revenue.
â–º R&D on smart listing pages and predictive user experiences.
â–º Mentored designers across teams and re-shaped ways of working between product & design.
DYNAMIC CONTENT EXPERIENCE
OPPORTUNITY
How might we shape a new common vision across dotcom and key stakeholders on the future of product listing pages?
NORTH STAR
CONTROL
SOCIAL ENTRY - APPAREL
CONVERSATIONAL FILTERS
ACTIONS
1. Conducted a design sprint to gather inputs from business stakeholders, user research on consumer expectations, and a comprehensive competitor analysis.
2. Partnered with the data science team to develop a proof of concept for a smart listing page. In the first iteration, listing pages adapted to key data points reflecting user intent, such as traffic origin, number of products on the page, and product category.
3. Integrated the STAMP algorithm to predict users' most profitable next-best action on a given page. By leveraging these insights, we introduced component-based nudges that resulted in significant RPV gains and a much more delightful user experience.
IMPACT
â–² 2.9% revenue per visit increase
▲ 18 million € yearly revenue added
â–² Double-digit engagement rate with new features
EXTRAS
Exploring the thinking, interaction patterns, and visual language behind the building blocks that shaped our product. Real, raw, fast, Adidas.
INFORMATION ARCHITECTURE
immersive landing → interactive story telling → themed UI
Thank you for passing by.
© DAVIDE BARNI 2024 ─ ALL RIGHTS RESERVED ©
